![]() ![]() You’ll need to reverse engineer what people are searching for with the solution in your title. The title and topic of your video relate to the research you’ve already done before making the video. “You don’t necessarily need to copy what they say, but look at them, look at their most popular videos, and then do your version of that topic and see what happens.”Īn advanced tool to use for this type of research is Keywords Everywhere, which is a plugin to measure the competitiveness and volume of queries within the YouTube search bar,Īlright, now that you understand why you’re making a YouTube video, it’s time for the Xs and Os of YouTube SEO.ĭon’t Skip: How to Grow Your YouTube Channel 5 YouTube SEO Strategies for Beginners 1. ![]() “If you’ve got something to say, just say it in your voice,” Marino says. Then, you can replicate (not plagiarize) what those high-ranking YouTube videos are doing, so you’re not reinventing the wheel, just optimizing what’s already working. You can find what people are searching for and see what types of videos rank for that search term. Plenty of tools like Semrush or Google Trends aggregate the volume of search terms across Alphabet Inc.’s platforms.īut there’s even a simpler way–use the YouTube search bar. For example, a search term might inform you if the person is a beginner or expert, a casual fan or diehard, so you can start outlining what the video content looks like. Then, you need to understand how your video shows up to help them. “What are they searching for? Not what I think they need or what I know they need Where are they actually stuck?” What are people searching for on YouTube in the middle of the night? These can be as time-sensitive as “how to fix a leaky pipe” or as pointless as “why does Tom Cruise run in movies?” Either way, people are using YouTube to discover. The foundational elements of YouTube SEO begin with the understanding that people use YouTube to solve problems, answer questions, and discover solutions. ![]() Why are you making a video for YouTube? Who’s your audience? And what are they searching for? ![]()
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